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Do you have an email signature for your NZ Business?
 
Saturday, 6 February 2010
 

Email signatures are one of the first things we look at when we receive an email from a sender we don’t know. Why? Because it answers a lot of questions about the person and their business, where are they from, do they have a website, what’s their role (a manager, marketing or technical staff). Further, a good signature shows professionalism and more importantly trust.   

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Honey Bar vs Sales St Bar – Online Marketing Comparison Case Study
 
Wednesday, 2 December 2009
 

If you’re a New Zealand business owner chances are you’ve come across many articles instructing you to improve your business website, optimise your website for search engines and jump onto social media to promote your business. But how many times do you see articles analysing real NZ businesses and practical steps you can take to make it happen. Hence we’ve written a very special article involving two well-known Auckland bars to see...

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5 useful Google tools to improve your NZ business
 
Saturday, 22 August 2009
 

5 useful Google tools to improve your NZ business

Beyond its search engine, Google offers many other web tools some of which are particularly useful for business.  Here are 5 useful and easy to use tools that can help your NZ Business:

1.      Google Alerts - Get the latest on...

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Building effective website links to your website
 
Sunday, 12 July 2009
 

Without links to your website your website is like an isolated island without any bridges thus no one can find you and your customers can’t reach you on the web. This NZ Business article gives an overview of website linking (aka inbound links or backlinks) so as a New Zealand business owner you will know the basics of how to make a link to your website and where to get links from.

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Online Marketing Results on ‘The Kiwi Story’ Directory – Thunderpants Case Study
 
Sunday, 5 July 2009
 

Since the launch of ‘The Kiwi Story’ web directory ‘The Kiwi Story’ has helped many New Zealand businesses significantly enhance their web profile. This NZ Business hub article highlights the results we have achieved using top NZ clothing company Thunderpants as a New Zealand case study.

‘The Kiwi Story’ Overview

‘The Kiwi Story’ is a unique web directory showcasing the best...

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Business Blogging - Part 3 - Blogging tips and top NZ business blogs
 
Saturday, 23 May 2009
 

Here are 3 important blogging tips that you can apply straight away when you start a blog

Top 3 Blogging tips:

1) Get your blog linked

Your blog is like your website the more links you get to it the more traffic and visitors you’ll get who will in turn visit your website. So in the same way you build traffic to your website do the same with your blog. List your blog on a blog...

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Business Blogging - Part 2 - How to blog with limited time and nothing to write
 
Saturday, 23 May 2009
 

The most common excuses for not blogging are I don't have the time or I don’t know what to write. What most people don't realise is the range of blogging options now available from micro-blogging, community blogging to even photo or video blogging. So we’ve put together a table that shows a range of different blogging tools and options to suit various types of business owners and illustrate by choosing the right tool any business...

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Business Blogging - Part 1 - Why should I start a blog for my business?
 
Friday, 22 May 2009
 

1. Blogs generate more traffic to your website

Having a business blog means your website visitors know there will be new content on your website which gives them a reason to return to your website. Provided you have good blog software, your blog post will also be published on search engines which means interested readers will come to your website based on your blog post.

2. Grab the attention of your customers and search engines

The more...

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Getting your NZ business found on Search Engines through good keywords and title bars
 
Tuesday, 21 April 2009
 

Keywords

It's important to know which keywords are leading your customers to your website particularly in search engines and ensure they are frequently included in your website content. Search terms can change over time, so to find the most popular keywords New Zealanders or the world are searching on, you can use Google's handy

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Effective Email and Web Marketing Enterprise Training Workshop
 
Sunday, 19 April 2009
 

Earlier this year in February we attended an enterprise training workshop on “Effective Email and Web Marketing”. The workshop was fully funded by NZTE so it was free of charge for NZ business owners and run by WHK Business Growth in Auckland. What differentiated these workshops from others is they are industry specific (we...

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